Ultimate Cup European Series

Marketing Direction & European Product Strategy

We worked alongside the championship management to define the series’ strategic direction and ensure its European expansion. This included:

• positioning the Ultimate Cup European Series within the international endurance landscape,
• developing a clear value proposition for teams, drivers, manufacturers and partners,
• adapting the championship’s structure and offering for multi-country deployment,
• aligning product strategy with competitive expectations across Europe.

Objective: build a strong, scalable, and credible championship model at European level.

Global Coordination of Championship Products

Radio Check managed the coordination of core products across all categories (GT, LMP, prototypes, single-seaters), including:

• harmonization of communication, branding and sporting assets,
• alignment of category-specific messages, formats and value propositions,
• coordination with teams, suppliers and internal departments to ensure unified delivery.

This work ensured consistency, clarity and coherence across the entire championship ecosystem.

Modernization & Enhancement of Sporting Regulations

In collaboration with the series management, we contributed to:

• analysis and refinement of regulations to increase professionalism,
• simplification and clarification of rules for teams and drivers,
• communication of regulatory updates through clear, modern documentation and visual assets.

Goal: elevate the perception of the series, streamline operations and enhance trust within the paddock.

Partner Management & Commercial Support

We supported the championship’s partner relationships through:

• creation of sponsorship frameworks and commercial decks,
• visibility planning and activation concepts,
• coordination with partners before, during and after events,
• strategic support to attract new sponsors and reinforce existing partnerships.

This strengthened the commercial structure and long-term development of the series.

Communication Planning & European Season Strategy

We built and executed the full-season communication plan, including:

• a cross-country communication roadmap,
• race-weekend protocols for every European event,
• editorial guidelines and messaging architecture,
• coordination of milestones tied to sporting and commercial highlights.

Objective: deliver a unified and professional communication cadence across all markets.

Daily Communication Operations

Beyond strategy, Radio Check handled all day-to-day communication tasks:

• social media management and content publication,
• announcements, live updates and storytelling during race weekends,
• community engagement and fan interaction,
• management of press releases and championship news.

This ensured the series maintained a dynamic and credible digital presence all season long.

Creative Direction & Studio Production

Our studio produced all visual and media assets required by the championship:

• complete visual identity and graphic systems for all categories,
• race visuals, schedules, grids, results and season materials,
• photography and video production for teams, partners and the series,
• branded content and storytelling for digital platforms.

Everything was designed for clarity, impact and consistency.

Live Streaming Management

Radio Check also supervised the live broadcasting operations across European circuits, including:

• planning and coordination of live streaming sessions,
• graphic integration and partner visibility within broadcasts,
• promotional communication before and during events,
• alignment between broadcast content and the global communication strategy.

Goal: increase fan engagement and ensure the championship’s media presence met international standards.

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