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Legends Cars Cup
Radio Check supported the Legends Cars Cup with a complete operational, commercial and marketing mission. Our objective was to modernize the championship, structure its internal processes and accelerate its growth — both in sporting performance and commercial attractiveness.
Global Organisation of the Championship
We played a central role in the championship’s global coordination, including:
- overall structuring of the season,
- alignment between sporting, operational and commercial workflows,
- coordination with circuits, teams, suppliers and officials,
- optimisation of logistics and championship operations.
This ensured a smoother, more professional championship management from the first to the last round.
Commercial Management & Growth Strategy
Radio Check took charge of the commercial development of the Legends Cars Cup by:
- creating and structuring the commercial offer,
- managing relationships with teams, drivers and prospects,
- building sponsorship frameworks and partner packages,
- supporting sales efforts throughout the season.
This commercial strategy directly contributed to the championship’s growth — increasing the grid from 13 cars at the start of the year to 30 cars by the final round.
Sporting Regulation Development & Modernisation
We worked with the series management to elevate the standards of the championship by:
- reviewing, restructuring and modernising sporting and technical regulations,
- improving clarity, consistency and accessibility for teams and drivers,
- ensuring alignment with best practices observed in European motorsport,
- communicating updates with clear, professionally designed documentation.
Objective: reinforce professionalism and ensure regulatory stability for long-term growth.
Marketing Direction & Communication Strategy
Radio Check also led the marketing direction of the Legends Cars Cup, including:
- definition of brand positioning and communication pillars,
- full-season communication planning,
- production of digital content and social media management,
- creation of visual assets to support teams, partners and sporting announcements.
This modernised the championship’s image and strengthened its visibility within the motorsport community.
A Mission Marked by Tangible Results
Our contribution to the Legends Cars Cup demonstrates Radio Check’s ability to manage both the operational and strategic dimensions of a championship. The results speak clearly:
- +130% growth over a single season,
- from 13 to 30 cars,
- improved commercial stability,
- stronger regulatory framework,
- enhanced championship credibility and visibility.