About
About
CLIENTS
CLIENTS
Communication
Communication
Sponsorship
Sponsorship
Studio
Studio
Event
Event
contact
contact
contact@radiocheck.co+33 5 64 11 61 13

Etienne Cheli

Client
Etienne Cheli
Expertise
Social Media, Events, Sponsorship
date
2021-2026
About project

Radio Check supported Etienne Cheli during his programme in the GT World Challenge Europe with BMW and Team WRT, delivering a complete communication and commercial support mission tailored to the standards of a world-class GT championship. Our objective was to elevate his digital presence, reinforce his brand, and structure the tools necessary to engage and retain partners.

Our Mission

Social Media Management: Strategy, Content & Execution

We managed Etienne’s social media communication across the entire season, including:

  • strategic planning aligned with GTWC rounds and team milestones,
  • race-weekend storytelling, highlight posts and real-time updates,
  • content optimisation tailored to Instagram, Facebook, LinkedIn and TikTok,
  • audience engagement and community growth.

Goal: position Etienne as a professional, modern GT driver with a clear, consistent and engaging online presence.

Graphic Design & Visual Identity

Radio Check created the complete suite of visual assets supporting Etienne’s communication:

  • race visuals (results, schedules, grids, announcements),
  • branded templates reflecting BMW M Motorsport and Team WRT guidelines,
  • partner-focused designs to support visibility and activation.

Each visual contributed to a unified, premium and instantly recognisable identity.

Sponsorship Support & Commercial Development

We assisted Etienne in building and structuring his commercial environment by providing:

  • professional sponsorship decks tailored to GT racing,
  • development of a strong value proposition for partners,
  • communication tools for activation and retention,
  • ongoing advisory support during discussions with prospects.

Objective: help Etienne strengthen his commercial appeal and build long-term partnerships.

Sponsor Events & Partner Activations

Radio Check also supported Etienne in creating and delivering partner activations, including:

  • organisation and planning of sponsor events around GTWC rounds,
  • coordination of VIP experiences, paddock immersions and hospitality moments,
  • production of dedicated content for partners before, during and after events,
  • creation of activation concepts designed to enhance partner engagement and visibility.

Goal: turn each partnership into a high-value experience that strengthens loyalty and commercial impact.

A Mission Built for Top-Level GT Motorsport

This collaboration demonstrates Radio Check’s ability to support a driver in a top-tier championship through professional social media management, premium graphic design, structured sponsorship development and high-quality partner activations.

Etienne Cheli’s GT World Challenge Europe programme benefited from a modern, consistent and business-oriented communication framework aligned with the standards of international GT competition.

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