CMR

Social Media Management: Strategy, Production & Execution

We developed a complete editorial strategy tailored to CMR’s multi-category racing programmes.
Our work included:

• content planning aligned with race calendars,
• creation and publication of social media posts,
• daily community management,
• production of formats optimised for each platform (Instagram, Facebook, TikTok, LinkedIn).

Goal: strengthen CMR’s digital footprint, improve engagement, and position the team with a clean, dynamic and professional online presence.

Creative Direction: Graphic Design, Visual Identity & Partner Assets

We designed a full suite of visual materials to support both the team and its partners, including:

• race visuals (results, announcements, schedules, highlights),
• graphic templates for consistent brand communication,
• partner-focused assets for improved sponsor visibility.

Each creation followed CMR’s visual identity while elevating its modernity and clarity across all digital touchpoints.

Video Production: Storytelling & Dynamic Content

Throughout the season, we produced video content that showcased CMR’s programmes and brought fans closer to the action:

• highlight videos and short-form reels,
• behind-the-scenes storytelling,
• branded content for drivers and partners,
• editing adapted to each platform’s audience expectations.

Objective: deliver energizing, impactful content that enhances the team’s media presence and strengthens partner communication.

Website Development: Structure, Design & Optimization

Radio Check also designed and developed the official CMR website, ensuring:

• a modern and intuitive user experience,
• clean and responsive design,
• structured presentation of teams, programmes and news,
• optimized navigation for fans, partners and future drivers.

The website was built to reflect the ambition and professionalism of CMR while improving visibility and accessibility online.

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